| PizzaPeel.com, Inc.™
March 31, 2001 Issue |
| The
Local Store Marketing Newsletter |
| A PizzaPeel.com, Inc.
Restaurant Marketing Newsletter |
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| IN THIS
ISSUE: |
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1) Today's Feature Article: Meeting your LSM Partner
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2) Editor's Note -
PizzaPeel.com, Inc. Demonstration Software |
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3) Today's Quick Click
Specials - Pizza Marketing Quarterly, Restaurant Marketing and
QSR Magazine |
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Quick Clicks – Restaurant Marketing Magazine
Find more Restaurant Marketing Information from
the publishers of Restaurant Marketing, at http://www.restaurant-marketing.net/.
Their site features excerpts from their publication,
ideas for increasing revenues, and special departments to give
you insight into marketing tips and techniques.
Visit their site at http://www.restaurant-marketing.net/ |
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| 1)
Meeting your LSM
Partner |
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| We received a couple of recent emails at our site
that noted concerns about how to go about meeting a potential
partner for the first time and I would like to the opportunity
to spend some time addressing those concerns in this issue. |
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| One of the fundamental facts of Local Store
Marketing is that LSM is not a short-term band-aid for flat or
declining sales. To
truly grow your sales over the long term, you must commit your
business to exceed your customer’s needs and expectations.
I would start with the big three qualities and supporting
seven qualities of a well run store.
The key is to have the store running on all eight
cylinders, because if one of those cylinders is misfiring, the
engine or store is not going anywhere. |
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| Exceeding Customer Expectations - The Ten
Qualities: |
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1)
Customer Service |
| 2)
Product Quality |
| 3)
Restaurant Cleanliness |
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| QSC, QSC, QSC…
Quality, Service and Cleanliness.
We’ve heard a lot about the Big Three.
But how are you truly faring?
These are the three areas that immediately impact your
customers’ dining experience.
(A whole new issue will be needed to address the
attributes of these ten qualities!) |
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Areas to consider include: |
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| 4) Labor Management,
Scheduling, and Actual Labor Cost |
| 5) Inventory
Management, spoilage and waste, and Actual Food Cost |
| 6) Staffing and
Management Development |
| 7) Training, Cross
training, and Skills Development |
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8) Peak Period Shift Preparation |
| 9) Leadership,
Integrity, and Accountability
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| 10) Financial
Management and Controlling Profit and Loss |
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| If your store is consistently hitting these key
areas, you are ready for Local Store Marketing. |
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| The question presented
here is “Why does my store need to consistently perform at
this level even to consider local store marketing?”
At one time or another, we have all been in a position in
which the store we are managing is not quite hitting these
qualities. Bad
service, poor quality, understaffed, lack of training, high food
costs… You name it; we’ve all been there. |
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| What happens when you
try to grow your sales in these conditions, keeping in mind that
these are new customers you are trying to attract and keep for
your own? The get
the same treatment as your current customers, and will probably
never try your store again.
So what’s the point in shooting yourself in the foot?
Get those 8 cylinders firing for your current customers
and you will be prepared to attract and keep potential customers
for the long term. |
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Quick Clicks – QSR Magazine
Get the latest Quick Service Restaurant news and
information at http://www.qsrmagazine.com.
Each issue highlights marketing and restaurant trends
within the Quick Service Restaurant industry.
Their site features the latest breaking news for national
and regional chains in the industry, as well as neighborhood
marketing, training, and restaurants in the spotlight!
Please visit http://www.qsrmagazine.com
for more information. |
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| Now, to answer concerns
about how to go about meeting a potential partner for the first
time! |
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| Your store is purring along, service is
outstanding, product quality is excellent, and your store’s
image is clean as a whistle. |
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| You and your team feel good about what you’re
doing, motivation is high, and everything is clicking just
right. As the
stores’ manager and leader, you feel great about your unit,
proud of what you have accomplished, and confident about the
future. Now it’s
time to meet your partner. |
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| Keeping in mind the
partnering process discussed in previous issues of this
newsletter, you are in the mindset of how your store can benefit
your partners’ customers, employees and/or needs.
You may not even know what those needs are, but here is
your opportunity to find out. |
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| The one thing you do
know is your store’s image, credibility, pride, service,
quality and cleanliness. And
your reputation within your local community may even confirm
these qualities. With
that basis, a potential partner would be eager to partner with
you. During this
process, the partner is going to be thinking about the burning
question. “If I
work with this company, what will happen to my reputation, image
and credibility in the local community?”
If your store has these characteristics, you will be well
on your way to successful partnering.
As always, you’re goal is to get more involved in the
local community, and your first goal is how can my business
benefit the partner, but more importantly, how can I grow my sales
while in the process of benefiting my partner?
That is the Local Store Marketing Strategy that is truly
community based and will grow your sales and reputation over the
long-term. |
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| As a final note, your
professional image and credibility truly opens the door to
creating partnerships in your local community, and will enhance
your efforts to grow your sales.
Partnering is not a “sales” call; It is truly
establishing a sincere desire to build business relationships in
your community. |
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| 2) EDITOR'S NOTE |
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| PizzaPeel.com, Inc. is pleased to announce the release of our
FREE Local Store Marketing Guide Demonstration software package.
The Software is available for you to download and review.
You'll need to unzip our installation, and we recommend
WinZip (download a trial version of WinZip at http://www.winzip.com).
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| The Local Store Marketing Guide features the 7 Principles of
Local Store Marketing, Over 100 LSM Ideas, Training Agenda, Help
and Tips, Team Member/Partner/Planning Modules, and Reporting
Functions. The Planning Sheet is designed to allow the set up of
specific objectives, targets, and strategies, and the planning
of step-by-step activities.
Assign activities to team members, note promotional
materials required for each step, calculate labor dollars, labor
hours, and promotional items for your plans, and follow up with
target completion dates while holding your team accountable to
your goals.
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Your may download the Local Store Marketing Guide or purchase
our sales building software for only $99.00 (US) at http://www.pizzapeel.com. |
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Quick Clicks – Pizza Marketing Quarterly
PMQ is preparing to be your premier Local Store Marketing
Resource!
Get Free local store marketing ideas for your
business by visiting Pizza Marketing Quarterly. They've added multiple features to enhance your marketing
expertise, including the Think Tank Discussion Forum, Idea
Forum, and introducing the PMQ Newsroom.
Visit their site at http://www.pmq.com.
And don’t forget to visit the grand opening of the
first Pizza Industry Site featuring up to the minute coverage of
Pizza News and Events at http://www.pmqnews.com. |
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| We would like to thank all our
readers for reading our Network Newsletter. We hope you find
this information useful. |
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| Sincerely, |
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| Alan Nally |
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| PizzaPeel.com, Inc. |
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| Copyright
© 1999-2001 PizzaPeel.com™ All rights reserved |