| PizzaPeel.com, Inc.™
March 10, 2001 Issue |
| The
Local Store Marketing Newsletter |
| A PizzaPeel.com, Inc.
Network Newsletter |
| =============================== |
| |
| IN THIS
ISSUE: |
|
1) Today's Feature Article:
Partnering
with your Local Store Marketing Partner’s |
|
2) Editor's Note -
PizzaPeel.com, Inc. Demonstration Software |
|
3) Today's Quick Click
Specials - Pizza Marketing Quarterly and Pizzatools.com |
| |
| =============================== |
| Get Free local store
marketing ideas for your business by visiting Pizza Marketing
Quarterly. They've
added multiple features to enhance your marketing expertise,
including the Think Tank Discussion Forum, Idea Forum, and
introducing the PMQ Newsroom.
Visit their site at http://www.pmq.com. And
don’t forget to visit the grand opening of the first Pizza
Industry Site featuring up to the minute coverage of Pizza News
and Events at http://www.pmqnews.com. |
| |
| =============================== |
| 1)
Partnering
with your Local Store Marketing Partner’s |
| |
| You’ve
analyzed your trade area, determined your potential partners,
and are now ready to begin Partnering.
In the last issue, we discussed how to determine those
partners that you would want to include on your partner list,
and now is the time to begin the partnering process. (If you
have missed prior versions of our newsletters, you may find them
located in our Archives section on our website – http://www.pizzapeel.com). |
| |
| Get
involved with your potential partners.
Once you have determined your partner list and gathered
your partner information, prepare yourself to speak with your
partner in person. Of
course you won't speak with every partner at first, but pick
your top three. You
may have a plan or goal forming and now is the time to meet your
partner and brainstorm ideas together.
The art of brainstorming is the exchange of ideas,
together as a team. Decide
which ideas make the most plausible and feasible sense, and
consider those ideas to become the foundation of your
planning goals. Define the objective before the partner meeting,
document your target ideas through brainstorming together, and
determine the method or strategies to achieve your goals.
|
| |
| LSM plans are created and developed for many
reasons, not just to increase sales.
|
|
|
|
Some
local store marketing programs are created to: |
| |
| 1)
Enhance your store’s image in the community |
| 2)
Increase Customer Loyalty |
| 3)
Build Brand Awareness |
|
4)
Grow store traffic and awareness |
| 5)
Develop involvement within the local community |
| |
| Here’s an excerpt from the Local Store
Marketing Guide: |
| |
|
"My
Wiles Road delivery store sits in a small strip mall in Coral
Springs, Florida. There
are numerous apartment and condominium complexes in my trade
area, and I had a specific target in mind. Unfortunately, one of
my competitors used to door-hang in their community, and abused
the privilege by littering their door hangers all over the
grounds. At that
point, none of the pizza delivery companies were allowed to
market there at all… until I put my partner list together.
LSM is focusing your attention, first, on your partner
and then second, on your partner's clients. How could my store
get involved with the apartment complex, and what could my store
possibly do for their residents? Well, I understood that the complex's clients were the
residents, and I then thought of several ideas that could
benefit the residents." |
| |
| "I decided to go over to the complex and brainstorm
ideas with the manager. I
introduced myself as the Store Manager, and told her that my
company was interested in getting more involved with the
community. I asked
her if we could sponsor and distribute their monthly newsletters
in exchange for placing one of our coupons in the residential
pamphlet."
|
| |
| "After
summer was nearly over, and our sales had increased 250% within
their complex, my partner came up with her own LSM plan.
And she pitched it to me.
We have a small clubhouse by the pool, where we offer our
residents the big screen TV: Monday Night Football for the
season. It's in the
newsletter. We
supply the refreshments, have a weekly contest during half time,
but I'm looking for a company to sponsor the munchies. If you
would like to supply the food for the football season, the
complex is yours to door-hang coupons, exclusively, for the
year…" |
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| =============================== |
| 2) EDITOR'S NOTE |
| |
| PizzaPeel.com, Inc. is pleased to announce the release of our
FREE Local Store Marketing Guide Demonstration software package.
The Software is available for you to download and review.
You'll need to unzip our installation, and we recommend
WinZip (download a trial version of WinZip at http://www.winzip.com).
|
| |
| The Local Store Marketing Guide features the 7 Principles of
Local Store Marketing, Over 100 LSM Ideas, Training Agenda, Help
and Tips, Team Member/Partner/Planning Modules, and Reporting
Functions. The Planning Sheet is designed to allow the set up of
specific objectives, targets, and strategies, and the planning
of step-by-step activities.
Assign activities to team members, note promotional
materials required for each step, calculate labor dollars, labor
hours, and promotional items for your plans, and follow up with
target completion dates while holding your team accountable to
your goals.
|
| |
|
Your may download the Local Store Marketing Guide or purchase
our sales building software for only $99.00 (US) at http://www.pizzapeel.com. |
| |
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|
|
3) Quick Clicks
|
| |
| Looking for pizza equipment and supplies?
Visit PizzaTools.com:
Manufacturers of High-Quality Pizza Equipment.
Whether you're new to the pizza business or an industry
veteran, this site is for you.
|
| |
|
http://www.pizzatools.com |
| |
|
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| We would like to thank all our
readers for reading our Network Newsletter. We hope you find
this information useful. |
| |
| Sincerely, |
| |
| Alan Nally |
| |
| PizzaPeel.com, Inc. |
| |
| Copyright
© 1999-2001 PizzaPeel.com™ All rights reserved |